This paper describes how Generation Y’s digital know-how and multi-media competence can be co-opted for use in student-centered learning environments by employing Transmedia Storytelling – a participatory narrative approach using multi-media to explore a given universe. In the two projects described the given universes are lexical and grammatical teaching areas in French and Japanese. Students created multiple media products to investigate these teaching areas and then participated in analyzing and improving said products using Virtual Learning Environments (VLEs) and blogs moderated by their tutors. The subjects of the study were two classes of Chinese 2nd year and 3rd year students at University of Nottingham Ningbo China.

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