The aim of this chapter is to analyse the theoretical changes that Transmedia storytelling is creating within literary studies, and consider the social consequences that these developments are bringing with them, including the ways we represent and perceive the world around us, and the ways we are teaching and learning. We will trace the history of Transmedia storytelling and disambiguate its meaning from similar terms such as intermediality and cross-media, and show the conceptual changes it is producing on classical notions of narrative as active consumers –participants rather than spectators – expand their knowledge of fictional universes through various media platforms. We will also look at how this new I dea of narrative influences and modifies the concept of adaptation. We will do this by emphasizing theoretical differences between adaptation in terms of fidelity/intertextuality and Transmedia adaptation in terms of synergy. We will finally underline how synergistic productions are linked with the notions of “Participatory Culture” and “Multiple-Intelligences”, and how these concepts can influence teaching and learning [forthcoming]

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